Opened in 1940, Sacramento’s Iceland Ice Skating Rink was almost completely destroyed by arson fire in March 2010. The foundation of the rink survived and an amazing community clean-up effort made it possible for Iceland to reopen as a seasonal rink just 8 months later. Iceland is now operated as a 501(c)(3) nonprofit with a mission of promoting ice skating in Sacramento.
EAST COAST WEST
My east coast childhood is responsible for my love of skating. After living in SF for 8 years and the Bay area for 10, we relocated to Sacramento in 2007. I discovered Iceland just a few months prior to the fire, and sadly didn’t get to skate there before the devastation. Noticing that the family who owned Iceland planned to rebuild, I reached out to them and offered to donate design and marketing services. Approaching 9 years later, it is amazing to see how far Iceland has rebounded from the crushing blow of arson. It’s a great family-friendly place to skate under the stars. A roof is anticipated sometime in the not too distant future.
Logo creation, website design (3rd version of site now in WordPress, v1 built in HTML, v2 in .php in conjunction with a web developer), advertising, email design and build (HTML and Constant Contact), and rink collateral — business cards, postcards, brochures, admission passes, gift cards, t-shirts, merchandise, annual ice show poster and program, social media, content development including verbiage for grants, signage and video.