An identity crisis is triggered by a lacking logo. Refreshing your mark is like getting a fantastic new haircut, still the same solid you, but catching new attention. Businesses carry themselves more confidently when their look communicates pride in appearance. Hand out cards that don’t work against you. Direct your audience to a site that clearly says you have your shite together.
MAKE YOUR MARK
Properly reflect the power of your business, product, or event. Scrutinize your typography and palette. Even small tweaks pack punch. Shrink it down, blow it up, make sure it’s versatile at all sizes. Create a style guide. Make sure your squad knows how to use it. Evolve or languish.