Performed comprehensive station communication audit to identify and recommend areas of improvement. Executed PBS style guide across station systems. Strengthened and created brand identities and systems for station programming, events, and promotions.
Designed 16-page monthly viewer guide. Design / build (HTML) / test / QA / deploy / analyze email campaigns. Provided campaign editing, copywriting and content development. Supported webmaster and motion designers by providing static graphics and animated banners for website, interstitials and lower-thirds. Managed and updated shared resources across departments. Trained staff on email management system. Print vendor evaluation and management.