WHAT CAN I TELL YOU VEGETABLES CAN BE DANGEROUS I'm not just a broccoli guard, I'm also a member of the sesame seed squad. Think of me as designer floss. I prevent visual decay. If you've got something in your grill that doesn't belong there, you can count on me to tell you. I'm close [...]
READ ALONG ILLUSTRATION LIBRARY RESCUE Without in-house creative staff or Adobe software access, beautiful illustrations can get trapped in a library. AKJ needed these kiddos in a usable format, so I sent them on a field trip to the PNGground for their future use. I carried them across a tradeshow booth, brochure, signage, and email and [...]
PRESSING ON CATEGORIES Collateral, large format, systems, identity, trade show, events, and a first-issue magazine. ROLES Creative direction, art direction, graphic design, editorial including copywriting and content development. CIRCA 1997-2014
UDDERLY GREAT WORKING WITH COWS I had an affinity for bovinity long before freelancing for Stonyfield, so their projects were always enjoyable and permanently changed how I look at grass and trees. PARTICULARS Vehicle design, packaging production, signage, animated banners, special events, and icons. CIRCA 2007-2012
RECOGNIZE TOP-DOWN APPROACH An identity crisis is triggered by a lacking logo. Refreshing your mark is like getting a fantastic new haircut, still the same solid you, but catching new attention. Businesses carry themselves more confidently when their look communicates pride in appearance. Hand out cards that don't work against you. Direct your audience to [...]
PBS - KVIE NON-PROFIT TELEVISION Performed comprehensive station communication audit to identify and recommend areas of improvement. Executed PBS style guide across station systems. Strengthened and created brand identities and systems for station programming, events, and promotions. SPECIFICS Designed 16-page monthly viewer guide. Design / build (HTML) / test / QA / deploy / analyze [...]
SHIRT YEAH CLIENT Graphic Sportswear - Screenprinting PROJECT DETAILS - Website overhaul - Highlight clients & capabilities - Promote additional services - Build in WordPress - Client WordPress training - Photography - Animation - Illustration REMAINING RECOMMENDATIONS - Refresh logo - Improve color inconsistencies
GIVE IT AWAY NOW VOLUNTEERING BY DESIGN It's way too easy to find organizations that need help. If the lottery winds ever blow my way, I'd gladly become a professional philanthropist. Pro bono work and mentoring graphic design students is the answer until I hit the big one. Over the course of 2018, I helped [...]
ICE ICE BABY A SACRAMENTO ICON Opened in 1940, Sacramento's Iceland Ice Skating Rink was almost completely destroyed by arson fire in March 2010. The foundation of the rink survived and an amazing community clean-up effort made it possible for Iceland to reopen as a seasonal rink just 8 months later. Iceland is now operated [...]
